Adam Powell is a marketing doctoral candidate at the University of Tennessee. He joined the program in 2011 after completing a full-time Masters of Business Administration program at Brigham Young University in Provo, Utah. Adam is currently engaged in a number of research projects that both excite him and keep him busy. He is the lead-author on a manuscript that has been accepted for a revision at the Journal of Business Research. This paper explores the effects of tacit knowledge transfer on customer relationships and firm performance. Adam is also a co-author on a project with Drs. Stephanie and Charlie Noble. This paper explores a typology of customer relationship management strategies, and will target the journal Industrial Marketing Management. For his dissertation Adam is investigating the stereotypes held between functions of the firm and to what extent these stereotypes inhibit cross functional integration. Adam’s research stream revolves around studying marketing strategy through a psychological lens. In his personal life Adam is involved with Cub Scouts as a Den Leader and in his church as a children’s music leader. Most of all, Adam is a proud father and the grateful husband of his supportive wife.